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(8) PLG Startups To Keep An Eye On in 2022
Yep, the product-led growth or “PLG” stack has officially arrived. Not only cause it’s been an obvious need for over a decade, but because once our buddies in venture capital started to invest...
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Demo Diaries: EP 037 |“Stories Sell, Lectures And Speeches Don’t”
🎙: In this episode, our host Jorge L Soto interviews seasoned sales engineering expert Ted Stolarczyk, who’s a Principal Pre Post Sales Engineer (aka Technical Advisor) at SAS! 🎙 Listen to Full...
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Demo Diaries recap, ep. 18: Mapping The Root Cause Of Your Customer’s Problems
The best demos aren’t about showing every single feature in your product – they’re about understanding the root cause of your customer’s pain and finding an effective solution for it. No one...
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The Goal of Self-Guided Product Tours
As buyers increasingly expect to be able to do research, browse options, and test-drive products on their own, the world of B2B SaaS marketing has changed. Well, it’s changed in a lot of ways, but...
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Demo Diaries: Ep 038 |“Demo Engineers – Entry Level For Solution Engineers?”
🎙: In this episode, our host Jorge L Soto interviews Marisa Bloodgood, Senior Demo Engineer at Wrike. Marisa explains her career journey from customer-facing to demo building, and what it means to be...
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Demo Diaries: Ep 039 |“Presales: Mastering The Discovery Process”
🎙: In this episode, our host Jorge L Soto interviews Neerav Agrawal, Principal Solutions Engineer – PreSales Engineer at MuleSoft, which is now a Salesforce.com company. Neerav is clearly an expert at...
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Demo Diaries: Ep 040 |“Demo Engineers, The Link Between Your Sales And Product”
🎙: In this episode, our host Jorge L Soto interviews Wayne Brown, Global Azure Lead Solutions Engineer, Cloud Channels at AppDynamics. Wayne is a seasoned demo engineer who blows us away with his deep...
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Demo Diaries: Ep 041 |“Interactive Demos Are Key. No More Lecturing”
🎙: In this episode, our host Jorge L Soto interviews Joachim Van Erps, Sales & AM EMEA @ Miro | Pavilion (former Revenue Collection) Chapter Head. Joachim covers topics ranging from sales rep...
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Demo Diaries: Ep 042 |“B2B Demoing: What Works And What Doesn’t Work”
🎙: In this episode, our host Jorge L Soto interviews Anthony Zhang, VP of Sales at Blissfully and early SalesLoft sales leader! This Georgia boy is one of the finest at his craft in B2B SaaS sales and...
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Demo Diaries: Ep 036 |“Empathy and Personality are Often Overlooked For Their...
🎙: In this episode, our host Jorge L Soto interviews superstar Senior Account Executive at Shopify Plus, Taylor Harrington! This rockstar AE touches the soul with his insights on the more qualitative...
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Demo Diaries: Ep 043 |“Training Your Sales Teams To Understand Their Buyers”
🎙: In this episode, our host Jorge L Soto interviews Ian Adams, VP of Sales & Marketing at Yesware. Ian has been a thought leader in the SaaS sales world for near a decade. I first met him in San...
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Demo Diaries recap, ep. 19: Using Trust As The Pillar Of Your Brand
The best brands are built on trust. It’s how the most iconic brands have established long-time loyalty with their customers – by using trust as one of their key brand pillars. I had the delightful...
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How PLG removes friction from your marketing motion
As the product-led movement gains strength and momentum, it’s become almost the de facto setup for startups. But larger and more established companies that didn’t grow with a product-led process are...
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Demo Diaries recap, ep. 20: How To Create Something That People Actually Care...
Why aren’t your demos more like a movie? Mark Kosoglow, who was the first sales hire at Outreach.io and currently VP of Sales there, wants to know. So I talked to him on a recent episode of the Demo...
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Product-Led Sales AMA by Pocus: Kenny Van Zant
Alexa Grabell, CEO of Pocus, hosts PLS AMAs with product-led sales experts to share best practices, frameworks, and insights on this emerging category. These AMAs are an opportunity to ask PLS leaders...
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Demo Diaries: Ep 044 |“Presales Is Responsible for Driving the Technical Yes!”
🎙: In this episode, our host Jorge L Soto interviews David Ahonen, Senior Sales Engineer at Workiva. 🎙 Listen to Full Interview on Spotify 📺 Watch Full Interview on YouTube 📺 Watch Video Highlights...
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The Product-Led Revenue Show, EP 011 |“Being Product-Led And Reaching Revenue...
🎙: In this episode, our host Jorge L Soto interviews Anne Gherini, Chief Marketing Officer at Shasta Ventures. Anne is a dynamic marketing executive who has worked with consumer brands like Sony to...
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Demo Diaries: Ep 046 |“The Sales Process Starts Before the Outreach”
🎙: In this episode, our host Jorge L Soto interviews Bridget Gleason, Head of Sales & Customer Success at Tidelift and Matthew Arnow, Head of Enterprise Sales at Tidelift. In this conversation,...
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Demo Diaries: Ep 047 |“No One Wants To Be Sold To”
🎙: In this episode, our host Jorge L Soto interviews Bryan Elsesser, VP of Sales at SaaStr. This former opera singer turned sales leader breaks down topics such as how to leverage product-led growth...
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Demo Diaries: Ep 048 |“Small Actions of Bravery Can Change Your Life”
🎙: In this episode, our host Jorge L Soto interviews Evan Huck, CEO & Co-founder at UserEvidence. This former SurveyMonkey sales executive inspires and motivates us while providing tactical tips...
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