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Please revenue teams, you must be buyer-centric!

Dear B2B revenue teams, you have to blow up your current old-school sales & marketing motions and re-build them with the buyer experience at the core! You must act as a consumer brand in 2022....

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Demo Diaries: Ep 049 |“If the Demo Is So Important, Why Not Customer”

🎙: In this episode, our host Jorge L Soto interviews Alex Valentine, who is Sales Engineering Director for the Americas and EMEA at Harness.io. Alex reminders us that we must solve business problems...

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Demo Diaries: Ep 050 |“Prospecting Together?”

🎙: In this episode, our host Jorge L Soto interviews Griffin Lee, who’s a sales development professional at Troops.ai. Aside of being a wonderful human and skillful sales development professional,...

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Demo Diaries: Ep 051 |“Invest in Knowing Your Prospect and then Provide Value?”

🎙: In this episode, our host Jorge L Soto interviews Zack Adams, who’s a rockstar SDR in B2B tech. 🎙 Listen to Full Interview on Spotify 📺 Watch Full Interview on YouTube — 👉🏽 Social Handles 👈🏼 🧑🏻‍💼...

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Demo Diaries: Ep 052 |“Using Podcasts to Generate Sales Qualified Leads”

🎙: In this episode, our host Jorge L Soto interviews Collin Mitchell, CRO at Salescast. Collin is a serial entrepreneur with a revenue focus. he breaks down the topics ranging from PLG and it’s effect...

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Demo Diaries recap, ep 21: The New Terms Is A Buyers Process Rather Than A...

If you’re a regular listener to the Demo Diaries podcast, you know that the new buyer journey has been a frequent topic of conversation over the seasons. It’s always interesting to find someone with...

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Product-Led Sales AMA by Pocus: David Apple

Alexa Grabell, CEO of Pocus, hosts PLS AMAs with product-led sales experts to share best practices, frameworks, and insights on this emerging category. These AMAs are an opportunity to ask PLS leaders...

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Demo Diaries: Ep 054 |“Listen to Your Customers and Give Them What They Want”

🎙: In this episode, I interview Brandon Bornancin, CEO & Founder at Seamless.AI. Brandon is a serial entrepreneur, public speaker, and author with a talent for sales and leadership. In this...

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Demo Diaries: Ep 055 |“Sales Engineering Means You Are a Master of the Product”

🎙: In this episode, our host Jorge L Soto interviews Amber Fallon, Sales Engineer at Ometria.Amber is a rockstar sales engineer who reminds us that SEs need to be product experts and not scripted...

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The Essentials of Product-Qualified Leads

You might already know how interested I am in product-led growth if you follow me on Linkedin – or this might be your first time hearing about my favorite topic. Either way, I love sharing information...

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Five Steps to Identify Your PQLs

Now that we’ve covered the product-qualified lead (PQL) essentials, you might be wondering how, exactly, to identify those valuable leads. Since PQLs are pretty new on the scene, they can be harder to...

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The Product-Led Revenue Show, EP 016 |“Translating Tech Diversity into...

🎙: In this episode, our guest host Joe Caprio interviews Scott Brinker, VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com and Program Chair of MarTech. 🎙 Listen to Full Interview on Spotify...

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Demo Diaries: Ep 056 |“Achieving New Excellence in Digital Analytics”

In this episode, our host Jorge L Soto interviews Haley Cen, Demo Engineering Lead at Amplitude. Haley’s a dynamic presales leader whose vision for the emerging demo engineering function is...

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Demo Diaries: Ep 057 |“Values and Respect at the Code of Success in Sales”

🎙: In this episode, I interview Tito Bohrt, CEO at AltiSales. Tito is one of the top sales development leaders in the world. He’s built and currently leads top-performing teams that produce...

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Reprise Announces $62 Million Series B Funding from ICONIQ Growth to Expand...

New investment to drive growth of platform for Sales and Marketing teams to build software demos.   BOSTON, MASSACHUSETTS — November 9, 2021 — Reprise today announced a $62 million Series B financing...

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Product-Led Sales Vendor Highlight: Correlated

Product-led sales is a huge growth segment in SaaS right now – and it’s a fascinating topic for me as well. I’ll be highlighting some of the vendors who do it best in this series so we can all learn...

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Demo Diaries: Ep 059 |“Empowering the Next Generation in Sales”

🎙: In this episode, I interview Alexine Mudawar, Strategic Account Executive at Alyce. Alexine is one of the top sales professionals in SaaS. She/s also a thought leader, podcast, host, and Linkedin...

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Demo Diaries recap, ep. 22: Give Your Customers Space And They’ll Come Back...

More demo wisdom is coming your way – I talked to Tom Rozdeba, who was an early hire at Vidyard and is now a Solutions Consultant for the B2B video platform, on a recent episode of the Demo Diaries...

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How Product-Led Growth is Shaping the Future of SaaS Demos

The two topics I’m most infatuated with these days are demos and product-led growth. So I quickly jumped on the opportunity to host a recent PreSales Collective webinar about these two things!  In...

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Product-Led Sales Vendor Highlight: Pocus

Product-led sales is a huge growth segment in SaaS right now – it’s a topic many of us find fascinating, myself included. I’ll be highlighting some of the vendors who do it best in this series so we...

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