Please revenue teams, you must be buyer-centric!
Dear B2B revenue teams, you have to blow up your current old-school sales & marketing motions and re-build them with the buyer experience at the core! You must act as a consumer brand in 2022....
View ArticleDemo Diaries: Ep 049 |“If the Demo Is So Important, Why Not Customer”
🎙: In this episode, our host Jorge L Soto interviews Alex Valentine, who is Sales Engineering Director for the Americas and EMEA at Harness.io. Alex reminders us that we must solve business problems...
View ArticleDemo Diaries: Ep 050 |“Prospecting Together?”
🎙: In this episode, our host Jorge L Soto interviews Griffin Lee, who’s a sales development professional at Troops.ai. Aside of being a wonderful human and skillful sales development professional,...
View ArticleDemo Diaries: Ep 051 |“Invest in Knowing Your Prospect and then Provide Value?”
🎙: In this episode, our host Jorge L Soto interviews Zack Adams, who’s a rockstar SDR in B2B tech. 🎙 Listen to Full Interview on Spotify 📺 Watch Full Interview on YouTube — 👉🏽 Social Handles 👈🏼 🧑🏻💼...
View ArticleDemo Diaries: Ep 052 |“Using Podcasts to Generate Sales Qualified Leads”
🎙: In this episode, our host Jorge L Soto interviews Collin Mitchell, CRO at Salescast. Collin is a serial entrepreneur with a revenue focus. he breaks down the topics ranging from PLG and it’s effect...
View ArticleDemo Diaries recap, ep 21: The New Terms Is A Buyers Process Rather Than A...
If you’re a regular listener to the Demo Diaries podcast, you know that the new buyer journey has been a frequent topic of conversation over the seasons. It’s always interesting to find someone with...
View ArticleProduct-Led Sales AMA by Pocus: David Apple
Alexa Grabell, CEO of Pocus, hosts PLS AMAs with product-led sales experts to share best practices, frameworks, and insights on this emerging category. These AMAs are an opportunity to ask PLS leaders...
View ArticleDemo Diaries: Ep 054 |“Listen to Your Customers and Give Them What They Want”
🎙: In this episode, I interview Brandon Bornancin, CEO & Founder at Seamless.AI. Brandon is a serial entrepreneur, public speaker, and author with a talent for sales and leadership. In this...
View ArticleDemo Diaries: Ep 055 |“Sales Engineering Means You Are a Master of the Product”
🎙: In this episode, our host Jorge L Soto interviews Amber Fallon, Sales Engineer at Ometria.Amber is a rockstar sales engineer who reminds us that SEs need to be product experts and not scripted...
View ArticleThe Essentials of Product-Qualified Leads
You might already know how interested I am in product-led growth if you follow me on Linkedin – or this might be your first time hearing about my favorite topic. Either way, I love sharing information...
View ArticleFive Steps to Identify Your PQLs
Now that we’ve covered the product-qualified lead (PQL) essentials, you might be wondering how, exactly, to identify those valuable leads. Since PQLs are pretty new on the scene, they can be harder to...
View ArticleThe Product-Led Revenue Show, EP 016 |“Translating Tech Diversity into...
🎙: In this episode, our guest host Joe Caprio interviews Scott Brinker, VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com and Program Chair of MarTech. 🎙 Listen to Full Interview on Spotify...
View ArticleDemo Diaries: Ep 056 |“Achieving New Excellence in Digital Analytics”
In this episode, our host Jorge L Soto interviews Haley Cen, Demo Engineering Lead at Amplitude. Haley’s a dynamic presales leader whose vision for the emerging demo engineering function is...
View ArticleDemo Diaries: Ep 057 |“Values and Respect at the Code of Success in Sales”
🎙: In this episode, I interview Tito Bohrt, CEO at AltiSales. Tito is one of the top sales development leaders in the world. He’s built and currently leads top-performing teams that produce...
View ArticleReprise Announces $62 Million Series B Funding from ICONIQ Growth to Expand...
New investment to drive growth of platform for Sales and Marketing teams to build software demos. BOSTON, MASSACHUSETTS — November 9, 2021 — Reprise today announced a $62 million Series B financing...
View ArticleProduct-Led Sales Vendor Highlight: Correlated
Product-led sales is a huge growth segment in SaaS right now – and it’s a fascinating topic for me as well. I’ll be highlighting some of the vendors who do it best in this series so we can all learn...
View ArticleDemo Diaries: Ep 059 |“Empowering the Next Generation in Sales”
🎙: In this episode, I interview Alexine Mudawar, Strategic Account Executive at Alyce. Alexine is one of the top sales professionals in SaaS. She/s also a thought leader, podcast, host, and Linkedin...
View ArticleDemo Diaries recap, ep. 22: Give Your Customers Space And They’ll Come Back...
More demo wisdom is coming your way – I talked to Tom Rozdeba, who was an early hire at Vidyard and is now a Solutions Consultant for the B2B video platform, on a recent episode of the Demo Diaries...
View ArticleHow Product-Led Growth is Shaping the Future of SaaS Demos
The two topics I’m most infatuated with these days are demos and product-led growth. So I quickly jumped on the opportunity to host a recent PreSales Collective webinar about these two things! In...
View ArticleProduct-Led Sales Vendor Highlight: Pocus
Product-led sales is a huge growth segment in SaaS right now – it’s a topic many of us find fascinating, myself included. I’ll be highlighting some of the vendors who do it best in this series so we...
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